Case study · Education & training

Lesson packages, in three languages

Fahrschule Gloor teaches driving in Neerach and picks learners up across the region. We designed and built its website: German, English and Ukrainian throughout, eight lesson packages, five service pages, pages for twelve towns and a request form that shows the chosen package.

Visit live site (opens in a new tab)
Startseite von fahrschule-gloor.ch
Client
Fahrschule Gloor
Industry
Education & training
Services
Design · Development · SEO setup · Support
Duration
Two stages in 2025, then support

The brief

One driving school, three languages, one region

Fahrschule Gloor — Learn & Drive — is a driving school in Neerach: lessons for category B with a manual or automatic gearbox, trailer lessons, preparation for the taxi exam and check drives for people converting a foreign licence. A pick-up service covers the region, from Bülach and Dielsdorf to Winterthur.

The previous website already ran in German, English and Ukrainian, built with a page builder. The rebuild had to keep all three languages, present services and lesson packages clearly and turn interest into a callback request — with the right package already chosen.

Deliverables
Rebuild · Lesson packages · Support
Platform
WordPress · Blocksy · ACF · Polylang Pro
Languages
German · English · Ukrainian
Content
19 pages per language · 5 services · 8 packages
Engagement
Rebuild, second stage, then support
Region
12 towns from Neerach to Winterthur

The challenge

Turning a choice of packages into a phone call

A driving school sells lessons, not products: learners compare single and double lessons and packages of five or ten, for the car or with a trailer — and then want to talk to someone.

The site had to make these packages easy to compare in three languages, reach learners across a wide pick-up area and stay simple to keep up to date.

  • Packages, not a shop

    Eight lesson packages for car and trailer, with no cart and no booking calendar — every choice has to end in a request for a callback.

  • Three languages, one audience

    German, English and Ukrainian for every page, service and package, so learners can read the details in the language that comes easiest to them.

  • A wide pick-up area

    The school sits in Neerach, but its pick-up service reaches towns from Bülach to Winterthur — and each of them needed its own entry point.

Behind the build

One school, two stages in half a year

The rebuild went live in early 2025 with all three languages; town pages and language versions followed in the weeks after. In June the lesson packages became their own content type with a new request form. Design, development and set-up stayed with one in-house team.

Weeks 1–26

  1. Rebuild, Weeks 1–5
  2. Growth, Weeks 6–21
  3. Packages, Weeks 22–26

  • Management

    • Rebuild plan, Weeks 1–5
    • Second stage, Weeks 22–24

  • Design

    • Layouts, sliders, Weeks 1–4
    • Package cards, Weeks 22–24

  • Development

    • Child theme, ACF, Weeks 1–5
    • Form, REST, Weeks 22–24

  • Content

    • Services, legal, Weeks 3–5
    • Town pages, Weeks 6–8
    • Language versions, Weeks 9–12
    • Packages, Weeks 22–24

  • SEO

    • Basic setup, Weeks 4–6

  • Cybersecurity

    • Spam filter, Weeks 3–5

  • Support

    • Support, Week 6 – ongoing

What we built

Five systems, one road to the first lesson

Lesson packages

Eight packages, easy to compare

Single and double lessons, packages of five and ten lessons and an exam package — four for the car, four with a trailer. Each card shows what is included, labels such as a seasonal offer or bestseller, and links to the package’s own page.

  • Car and trailer packages in two groups
  • Labels for offers and bestsellers
  • A page of its own for every package
Lektionspakete für Auto und Anhänger als Karten mit Labels auf der Preisseite

Request form

Choose a package, get a call back

At the end of most pages a request form asks for name, phone and e-mail and lists every package in the language of the page. Pick one and its card appears beside the form; two short questions cover a trial lesson and the pick-up service.

  • Package list in all three languages
  • Chosen package shown beside the form
  • Callback request instead of a booking
Anfrageformular mit der Karte des gewählten Pakets «Auto 5er Abo» daneben

Services

Five services, each with its vehicle

Lessons with a manual or automatic gearbox, trailer lessons, check drives for foreign licences and preparation for the taxi exam each have a page of their own. Cards with vehicle photos lead from the overview to the details.

  • Overview cards with vehicle photos
  • Manual, automatic, trailer, taxi, check drive
  • Same structure in every language
Übersicht der Dienstleistungen mit Fahrzeugfotos auf fahrschule-gloor.ch

Town pages

Twelve towns, each with its own page

From Neerach and Dielsdorf to Kloten and Winterthur: every town in the school’s region has its own page in German, English and Ukrainian. A yellow bar under the main menu lists them, so learners can start where they live.

  • Town bar under the main menu
  • A page per town in three languages
  • Reachable from every page
Ortsseite «Fahrschule in Neerach» mit gelbem Ortsbalken unter dem Hauptmenü

Three languages

German, English and Ukrainian, side by side

Polylang Pro links every page, service and package to its two translations, and a flag switcher in the header changes the language in one click. The Ukrainian home page carries the same packages, sliders and request form as the German one.

  • 19 pages in each language
  • Services and packages linked across languages
  • Flag switcher in the header
Lektionspakete auf der ukrainischen Startseite von fahrschule-gloor.ch

Start a project

Let’s build your next platform

Tell us what you sell and who you sell to. We come back with a clear scope, a realistic timeline and an estimate — and one team that owns the whole thing from the first call to launch.

Start a Project 

Inside the project

Every step of the work, out in the open

Most agencies show you the finished site. We show you how it got there. Open any discipline to see what the team did and what it handed over.

01 / Project management

One point of contact, the whole way through

Two stages within half a year: the rebuild in early 2025 with all three languages, then the lesson packages and request form in June. Design, development and set-up stayed with one team and one contact for the driving school.

  • 2

    stages: rebuild, then lesson packages

  • 3

    languages carried through the rebuild

What we did

  • Rebuild on the same domain as stage one
  • Three languages kept through the move
  • Lesson packages as a second stage
  • One point of contact throughout

Handed over Approved scope and requirements → Design

The project in numbers

A driving school, counted page by page

Every figure below was counted on the live site — its pages, languages, entries and templates.

  • 3

    languages: German, English, Ukrainian

  • 57

    pages, 19 in each language

  • 12

    towns with a page in every language

  • 8

    lesson packages for car and trailer

  • 5

    service pages per language

  • 2

    content types: services and lesson packages

  • 9

    sections on the home page

  • 4

    vehicles with their own gallery tab

Below the surface

The work between the menu and the phone call

Learners see cars, packages and a form. Behind them sits work that keeps the languages linked, the requests clean and the packages easy to change.

  • Development

    The chosen package, beside the form

    Pick a package in the request form and a script places its card next to the fields, so the request names the right offer.

  • Development

    One package list, three languages

    A small REST endpoint returns the packages in the language of the page, so the form’s list always matches what visitors read.

  • Design

    A town bar under the menu

    A yellow bar below the main menu lists the towns of the region, one click away from every page.

  • Content

    A guide to the licence

    One page walks learners through the steps, from the first-aid course and the theory test to the practical driving test.

  • SEO

    Three languages, linked for search

    hreflang links connect each page with its German, English and Ukrainian version, and Yoast lists pages, services and packages in sitemaps.

  • Cybersecurity

    Requests without spam

    CleanTalk screens every request form in the background, without a captcha for learners to solve.

  • Management

    Page builder out, address kept

    The rebuild replaced the earlier page-builder version on the same domain and kept German, English and Ukrainian from day one.

  • Support

    Packages, rebuilt in a second step

    In June 2025 the price cards became their own content type, with fields for labels and offers — maintained like any other entry.

What you can expect

A platform that keeps earning its place

We build for the things that last — a platform that is clearer to navigate, more credible to every visitor and genuinely easier for your team to run and grow.

  • Easier to choose

    Clear categories, filters and prices let visitors find the right offer themselves instead of writing to ask where to begin.

  • Credible to every visitor

    A site that looks and reads like the quality behind it — for first-time visitors and long-standing customers alike.

  • Effortless to keep current

    Your team updates products, content and news itself — no developer ticket, no waiting in a queue.

  • Built to grow

    New products, categories and languages slot in as the business expands — without a rebuild.

Built on a clear goal

We agree the goals that matter up front and build toward them together — then stay on as a partner after launch to keep the platform sharp as the business grows.

In their words

What the client says

A website earns its place when learners use it to take the first step.

  • Our website now speaks German, English and Ukrainian, shows every lesson package at a glance, and learners send us their request with the right package already chosen.

    Fahrschule Gloor

    Site we built: fahrschule-gloor.ch (opens in a new tab)

Working with

  • WordPress
  • Blocksy
  • ACF
  • Polylang Pro
  • Fluent Forms
  • Yoast SEO
  • CleanTalk
  • Solid Security

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