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Case study · Food & gastronomy
A butcher’s lunch menu, always up to date
Metzgerei Rust is a butcher’s shop in Neu St. Johann with a bistro, take-away and a 24h self-service shop. Together with a partner agency we designed and developed its website — and built the chef’s daily recommendation and the weekly menu: entered once in WordPress, shown on the right day.
- Client
- Metzgerei Rust GmbH
- Industry
- Food & gastronomy
- Services
- Design · Development · Menu plugin
- Duration
- About two months, with a partner agency
The brief
Counter, bistro and a menu that changes daily
Metzgerei Rust GmbH is a butcher’s shop in Neu St. Johann in the Toggenburg. Its new store in the village centre brings together the meat counter, a bistro with take-away and a lunch menu, a self-service 24h shop and an online shop for meat and sausage specialities.
The website had to present all of this and keep the lunch menu current without daily page edits: each menu day is entered once and appears on the right day. We did the design and development in cooperation with a partner agency; the menu functionality is our own plugin.
- Deliverables
- Design · Development · Menu plugin
- Platform
- WordPress · WooCommerce · Blocksy · ACF
- Languages
- German (de-CH)
- Content
- 32 products · 7 categories · menus by date
- Engagement
- Design and development in cooperation with a partner agency
- Offer
- Meat counter · Bistro & take-away · 24h shop · Online shop
The challenge
A menu that changes from day to day
A butcher’s lunch menu brings a new dish almost every day, and the team plans it weeks ahead. The website had to show the right menu on the right day — on the home page and on the menu page.
Around it, the site had to carry the rest of the business, from the counter to the online shop — designed and developed together with a partner agency.
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A new dish almost every day
Each menu day has its own dish, extras and prices, and new days are entered weeks before they are served.
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One entry, two places
The same menu appears as today’s recommendation on the home page and in the list of coming days — both must always agree.
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Four offers on one site
Meat counter, bistro and take-away, a self-service 24h shop and an online shop each needed their own place on one website.
Behind the build
From set-up to the first menu week
The set-up of WordPress and the shop started in mid-October 2025. The menu plugin followed in November, and the first menus were entered a month before they were served, in the second week of December. All work ran in cooperation with the partner agency.
What we built
Four parts, one menu at the centre
Chef’s daily recommendation
Today’s dish on the home page — every day
Under the heading “Tagesempfehlung des Küchenchefs”, the home page shows the menu of the day: image, serving time, price and the meal lines with extras. It picks the entry for today’s date by itself, and a button leads on to the full weekly menu.
- Entry for today chosen by date
- Live badge while the menu is served
- Button to the weekly menu
Weekly menu
The coming days, in date order
The page “Menüs der Woche” lists the coming menu days, each as a card with banner image, date and serving time, a price badge and the meal lines. Today’s card comes first; days without a menu simply do not appear.
- One card per menu day
- Days without a menu left out
- Same card as on the home page
Take-away & bistro
Bistro and take-away, linked to the menu
Designed and built with the partner agency: the Take-away & 24h-Shop page explains the bistro, the take-away and the self-service shop, and a band on the home page — “Jeden Tag ein neues Menü” — leads straight to the weekly menu.
- Own page for take-away and the 24h shop
- Menu band with a button on the home page
- “Wochenmenü” in the main navigation
Online shop
Meat specialities to order online
Also built in cooperation: 32 products in 7 categories, with weight options, a category accordion, a price filter, a wishlist and a cart panel. A mega menu in the main navigation groups fresh meat, charcuterie and offers.
- Products with weight options
- Category accordion and price filter
- Mega menu for the shop categories
Inside the project
Every step of the work, out in the open
Most agencies show you the finished site. We show you how it got there. Open any discipline to see what the team did and what it handed over.
01 / Project management
One point of contact, the whole way through
The project came to us through a partner agency, which also looks after the site today. We worked as its design and development team — from the first set-up in October 2025 to the first menu week in December.
What we did
- Work coordinated through the partner agency
- Menu feature planned as a plugin of its own
- First menus in place before launch
- Site handed over to the partner agency
Handed over Approved scope and requirements → Design
02 / UI/UX design
Structure first, pixels second
Designed in cooperation with the partner agency: a full-width photo slider of the new store, section layouts for every template and one menu card in a red accent — banner image, time label, round price badge and a status badge that pulses while the menu is served.
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3
badge styles for a menu day’s status
What we did
- Menu card with banner, time label and price badge
- Status badges in three styles
- Photo sliders for the store and the region
- Mega menu for the shop
Artifacts
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Menu card with status badge -
Hero slider on the home page
Handed over Figma designs and a block system → Development
03 / Development
Built to be fast, stable and easy to extend
Our plugin, Rust Food Menu, adds a content type for menus: one entry per day with dish, serving time, price and meal lines. The home page and the menu page select entries by date. Around it sits a Blocksy child theme with ACF-fed templates, built with the partner agency.
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79
menu entries in the “Menüs” content type
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2
places the menu appears: home and menu page
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6
page templates in the child theme
What we did
- Menu content type with one entry per day
- Home section “Tagesempfehlung des Küchenchefs”
- Weekly menu page in date order
- Status badge rendered on the server
- Templates with ACF fields, built with the partner agency
Artifacts
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“Menüs der Woche” page -
Menu card on a narrow screen
Handed over Tested build on staging → Content & SEO
The project in numbers
A butcher’s website in figures
Counted on the live site: the menu plugin first, then the templates and the shop around it.
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79
menu entries in the “Menüs” content type
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2
places the menu appears: home and menu page
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3
badge styles for a menu day’s status
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6
page templates in the child theme
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32
products in the online shop
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7
product categories with products
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2
product attributes: weight and shelf life
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5
custom widgets in the footer
Below the surface
The work behind today’s menu
Visitors see a dish, a serving time and a price. Behind them sits a small plugin that keeps the menu in step with the calendar.
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Development
Menus as their own content type
Each menu day is an entry in “Menüs” — dish, serving time, price and meal lines — so nobody has to edit a page to change the menu.
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Development
Today’s entry, picked by date
The home page finds the entry dated today and shows it as the chef’s recommendation; the menu page lists the days that follow.
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Development
A badge that follows the clock
While the menu is served, today’s card shows a pulsing “Jetzt verfügbar” badge — set by the plugin each time the page is requested.
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Development
No extra script in the browser
Cards and badges are rendered in PHP on the server — the plugin’s front-end script is empty, so the menu shows up even without JavaScript.
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Development
Re-dating instead of retyping
An earlier menu can get a new date and appear again — many entries first written for winter days now carry autumn dates.
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Design
One card for both places
Home page and menu page use the same card — banner image, time label, round price badge and the meal lines below.
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Design
Menu cards on small screens
Layout and type sizes of the menu card adapt at four breakpoints, from tablet down to phone width.
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Management
Menus in place before launch
The menus for the first two menu weeks were entered about a month ahead, so the feature started with real dishes.
What you can expect
A platform that keeps earning its place
We build for the things that last — a platform that is clearer to navigate, more credible to every visitor and genuinely easier for your team to run and grow.
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Easier to choose
Clear categories, filters and prices let visitors find the right offer themselves instead of writing to ask where to begin.
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Credible to every visitor
A site that looks and reads like the quality behind it — for first-time visitors and long-standing customers alike.
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Effortless to keep current
Your team updates products, content and news itself — no developer ticket, no waiting in a queue.
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Built to grow
New products, categories and languages slot in as the business expands — without a rebuild.
Built on a clear goal
We agree the goals that matter up front and build toward them together — then stay on as a partner after launch to keep the platform sharp as the business grows.
In their words
What the client says
A menu feature proves itself when the people who fill it every week would not want to go back.
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We enter the lunch menu once, and the website shows it on the right day — as today’s recommendation on the home page and in the list for the days ahead.
Working with
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