About the service
Optimised for Google and for AI answers
People still search on Google, but more and more of them ask ChatGPT or Perplexity first, or read Google’s AI Overviews. We optimise your website for both: technical SEO, content that answers real questions, structured data and an llms.txt file, so search engines and AI assistants understand what you offer.
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Technical SEO
Fast, crawlable, cleanly indexed
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Content
Answers to real questions
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Structured data
Schema.org markup machines can read
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AI search
Clear facts for AI assistants
The idea
Be the source AI assistants quote
AI assistants don’t show a list of blue links. They put together one answer and name a few sources — the ones whose facts are clear, consistent and easy to verify.
Nobody can promise a place in that answer. But clear pages, consistent company facts and clean structure give your website a much better chance of being one of them.
Business value
Present where decisions start
Many buying decisions start with a question typed into Google or asked to an AI assistant. If your website is not part of the answer, a competitor’s is. SEO and AI-search work builds visibility that keeps working between campaigns and costs nothing per click.
When SEO and AI search are needed
- Competitors appear in search results, but you don’t
- AI assistants describe your company wrongly or not at all
- Visitor numbers from search are falling
- Good content exists but is never found
What you will get
- A prioritised list of technical fixes
- Keyword and question research for your topics
- Schema.org markup and an llms.txt file
- Regular reports with clear next steps
Benefits
Why SEO and AI-search optimisation with RankExperts
SEO and AI search are our specialists’ core field, and the developers who build WordPress sites work in the same group — so fixes get implemented, not just recommended.
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Fixes that get built
Technical issues go straight to the WordPress developers in our group instead of waiting in a report.
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AI search built in
Structured data, llms.txt and consistent company facts are part of the work, not an extra project.
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Multilingual done properly
For multilingual sites, hreflang and separate keyword research per language optimise each version for its own market.
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Content from the same team
Copywriters work alongside the SEO specialists, so new pages are planned around real search questions.
Principles
SEO Principles That Drive Results
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Questions Before Keywords
We research what your customers actually ask, then match a page to each question. Keywords follow the intent behind it.
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One Fact, One Version
Company name, services, locations and prices must read the same everywhere. AI assistants prefer sources whose facts don’t contradict each other.
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Technical Health First
Slow pages, broken links and indexing errors undermine even the best content. We fix the foundation before we scale the content.
Optimisation isn’t the finish line
We don’t stop at the fixes. We write the answers, too.
SEO and AI-search work comes as one package with content production — the team that finds the open questions also writes the pages that answer them.
Part one
Optimisation
A technically clean website with the structure and signals search engines and AI assistants rely on.
- Indexing, speed and internal links fixed
- Schema.org markup for your organisation, services and FAQ
- An llms.txt file that summarises your site
Part two
Content
Pages and articles written around the questions the research uncovered.
- Service pages that answer customer questions directly
- FAQ sections written for people and marked up for machines
- Titles and meta descriptions set in Yoast SEO
Process
Our SEO Workflow
Search visibility grows step by step. We start with an honest audit, fix what holds the site back, then build content and structure around real questions — and keep measuring, because search results and AI answers keep changing.
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Audit
Technical health, content and current visibility reviewed.
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Keywords & Questions
What your customers search for and ask, grouped by topic.
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Technical Fixes
Indexing, speed and internal linking put in order.
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Content Plan
New and updated pages prioritised by potential.
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Structured Data
Schema.org markup and llms.txt for search and AI.
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Monitoring
Search Console and AI answers checked, plan adjusted.
Collaboration
Clear priorities, no SEO jargon
You don’t need to become an SEO expert. We explain every recommendation in plain language, show which changes matter most and agree with you who does what — your team, our specialists or the developers in our group.
- Recommendations in plain language
- Priorities agreed together
- A shared task list with owners