About the service
Protect your search visibility before the relaunch, not after
A relaunch changes URLs, templates and content all at once — and that is exactly when existing rankings get lost. We check your current site and the plans for the new one before launch: which pages bring visitors, which URLs need redirects and which technical details must be fixed, so the project starts on a solid foundation.
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Crawl
Every URL of the current site
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Keywords
Pages that bring visitors today
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Structure
New URLs and headings planned
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Redirects
Old links still lead somewhere
The idea
The cheapest SEO fix is the one made before launch
After a relaunch, every missing redirect, blocked page or lost heading has to be found in the data, traced back and repaired on a live site — while visitors and rankings are already affected.
Before launch, the same issue is a line on a checklist. That difference is the whole reason for this audit.
Business value
A relaunch that keeps what already works
Years of rankings, backlinks and bookmarks are tied to your current URLs. The audit makes that value visible and turns it into concrete instructions for design and development, so the new site takes it along instead of losing it.
When the audit is needed
- A relaunch or redesign is already planned
- You are moving to a new domain or shop system
- Several websites are being merged into one
- A previous relaunch cost you visitors
What you will get
- An inventory of the URLs that bring visitors today
- A complete redirect map from old to new URLs
- A technical SEO checklist for the developers
- A check of the live site on launch day
Benefits
Why a pre-project SEO audit with RankExperts
Our SEO specialists work in the same group as the designers and developers who build websites, so audit findings become tasks in the project — not a PDF nobody reads.
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Timed with the project
We audit while structure and templates can still change, not after the developers have finished their work.
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Search and AI in view
Besides classic SEO, we check structured data and llms.txt, so the new site is easy for AI assistants to read.
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Every URL accounted for
Redirects are mapped URL by URL, including PDFs, category pages and old campaign links.
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One team at launch
On launch day, the people who wrote the checklist test the live site together with the developers.
Principles
SEO Audit Principles That Drive Results
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Data Before Opinions
We start with Search Console data and a full crawl. Whether a page stays, moves or merges is decided by facts.
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Every Old URL Has a Destination
No important page simply disappears. Each one gets a matching new address, so visitors and search engines land where they expect.
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Findings Written as Tasks
Each finding comes with a clear fix, a priority and an owner, so it lands in the project plan instead of a drawer.
The audit isn’t the finish line
We don’t stop at the findings. We see the launch through.
The audit comes as one package with launch support — the specialists who planned the redirects also test them on the live site and keep an eye on Search Console after go-live.
Part one
Audit
A full picture of what your current site has earned and what the new one must keep.
- Crawl and performance data of the current site
- Keyword and page priorities for the new structure
- A technical checklist for templates and settings
Part two
Launch support
The plan carried out on launch day and checked on the live site.
- Redirects set up and tested in bulk
- Sitemap, robots rules and Yoast SEO settings checked
- Search Console reviewed for errors after go-live
Process
Our SEO Audit Workflow
A pre-project audit follows your project timeline. We start as soon as the new structure takes shape, deliver the findings while they can still be built in and finish with a check of the live site.
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Crawl
Every URL, title, heading and status code of the current site.
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Keyword Review
Which pages bring visitors, and for which search terms.
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Structure Check
New sitemap, URLs and headings compared with the old ones.
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Redirect Map
Each old URL matched to its best new address.
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Technical Checklist
Indexing, speed, schema and hreflang rules for the developers.
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Launch Check
Redirects, indexing and Search Console verified on the live site.
Collaboration
One checklist for SEO, design and development
An audit only works if everyone acts on it. We share the findings in a format your designers, developers and editors can tick off, join the key project meetings and answer questions while decisions are being made — not afterwards.
- Findings as a shared checklist
- SEO input in key meetings
- Sign-off before go-live