About the service
Numbers you can act on
Many websites collect data that nobody looks at. We start from your business goals, define the few events that matter — enquiries, purchases, downloads — and set them up cleanly with Google Tag Manager and GA4, respecting your visitors’ consent. Reports then show what works and where to improve.
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Goals
What success means for you
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Tracking
A clean setup in Tag Manager
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Consent
Tracking that respects choices
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Reports
Clear views in plain language
The idea
Measure decisions, not vanity
Page views and follower counts look good in a report but rarely change what you do next. The useful numbers are the ones tied to a decision: which page to improve, which campaign to stop, which offer to push.
If a figure can’t change a decision, it doesn’t belong on your dashboard.
Business value
Decisions based on data
Without reliable tracking, budgets are set by gut feeling and redesigns by taste. Clean analytics show where visitors come from, where they drop off and what leads to an enquiry or a sale — so you invest in what works and fix what doesn’t.
When web analytics is needed
- Nobody knows which channel brings enquiries
- Your analytics show numbers that don’t add up
- Tracking was set up years ago and never checked
- Reports exist, but nobody acts on them
What you will get
- A tracking plan tied to your business goals
- A GA4 and Tag Manager setup with consent handling
- A dashboard with the figures that matter
- Reports with concrete recommendations
Benefits
Why web analytics with RankExperts
We set up tracking together with the people who build websites in our group, so events are implemented correctly and tested with real form submissions and orders.
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Tested before trusted
Every event is checked with real test submissions before it shows up in a report.
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Consent built in
Tracking respects your visitors’ consent choices and is documented, so you know what is collected and why.
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Search data included
Search Console data sits next to GA4, so you see how people find you and what they do next.
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From insight to change
Designers, developers and copywriters in our group can act on the findings without a new agency briefing.
Principles
Analytics Principles That Drive Results
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Start From the Question
Before adding a single tag, we write down the questions the data must answer. Whatever doesn’t serve them stays out.
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Fewer, Reliable Numbers
A handful of trustworthy figures is worth more than a dashboard full of guesses. We would rather track less and be sure of it.
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Privacy by Design
Consent, data minimisation and clear documentation are planned from the start, not patched in after a complaint.
Reports aren’t the finish line
We don’t just send numbers. We act on them.
Web analytics comes as one package with optimisation — when the data shows a weak page or a form that loses enquiries, marketers and developers in our group improve it and measure the effect.
Part one
Analytics
A clean, consent-aware measurement setup with reports your team understands.
- Events for forms, phone clicks, purchases and downloads
- GA4, Tag Manager and Search Console connected
- A dashboard built around your goals
Part two
Optimisation
The findings turned into concrete changes on your website and in your campaigns.
- Landing pages and forms improved where visitors drop off
- Campaign budgets shifted to channels that bring enquiries
- Every change measured against the previous version
Process
Our Analytics Workflow
Good analytics starts on paper, not in a tool. We agree on goals and a tracking plan first, then build, test and document the setup — and finish with reports that end in clear recommendations.
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Goals
The business questions your data has to answer.
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Tracking Plan
Events, parameters and conversions defined in one document.
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Setup & Consent
Tag Manager and GA4 configured to respect consent choices.
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Dashboards
The key figures in one clear view.
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Reports
Regular summaries written in plain language.
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Recommendations
Concrete next steps for pages, campaigns and budgets.
Collaboration
Data your whole team can read
Dashboards are only useful if people open them. We walk your team through the setup, explain every figure in plain language and keep the tracking plan documented — so new colleagues and other agencies can build on it.
- A walkthrough of every dashboard
- A documented tracking plan
- Answers in plain language