About the service
A website built for publishing
Blogs, magazines, knowledge bases and content-rich company sites need more than nice templates. We model your content with custom post types and ACF fields, so articles, guides and team pages each get the right fields — and your editors publish in the block editor without fighting the layout.
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Content model
Types and fields that fit
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Templates
A consistent look for every post
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Editor
Publishing without a developer
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Search
SEO and structured data built in
The idea
Content compounds over time
A campaign ends when the budget does. A good article keeps bringing readers for years, and every new one strengthens the ones before through links and shared topics.
That only works when publishing is easy. The simpler it is for your team to post, the more the site grows.
Business value
Content that keeps working
Every article you publish is a page that can be found, shared and linked. A site built for publishing makes that output easy and consistent: the right fields, clean templates, structured data for search and AI assistants, and categories that keep large archives easy to browse.
When a content website is needed
- Publishing a post takes too many steps
- Every article looks a little different
- Older content is hard to find on the site
- The current system holds your editors back
What you will get
- A content model with custom post types and fields
- Templates for articles, archives and categories
- Existing content migrated, with redirects
- Yoast SEO and structured data set up
Benefits
Why content websites with Scaleable
Our developers work alongside the SEO and content team of RankExperts, so the site is built around how content is actually planned, written and found.
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Fields, not formatting
Author, summary and related posts come from fields, so every article looks right without anyone styling it by hand.
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Ready for AI search
Structured data and an llms.txt file help search engines and AI assistants understand what each page is about.
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Safe relaunches
Old URLs are mapped and redirected during migration, so links, bookmarks and search results keep leading to the right page.
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Multilingual if needed
With Polylang, every article can appear in German, French, Italian and English, with the translations linked to each other.
Principles
Publishing Principles That Drive Results
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Model Before Templates
We define which content types exist and which fields they need before any page is designed. The structure decides how far the site can grow.
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Readable Before Decorated
Line length, font sizes and spacing are tuned for long reading on any screen. Decoration never competes with the text.
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Archives That Stay Usable
Categories, tags and internal links are planned so that older articles stay as easy to find as the newest ones.
The website isn’t the finish line
We don’t leave you with empty pages. We help fill them.
Content websites come with SEO and content support from RankExperts, the group’s specialist team. The site structure and the editorial plan are designed together, so every new article fits a place that was planned for it.
Part one
Content website
A WordPress site with a clear content model, clean templates and an editor that makes your team’s work easy.
- Custom post types and ACF fields for each content type
- Templates for articles, categories and authors
- Existing posts migrated and old URLs redirected
Part two
SEO & content
Keyword research and an editorial plan that turn the new structure into articles people search for.
- Topics and questions your audience searches for
- An editorial plan mapped to your categories
- Articles written, optimised and published for you
Process
Our Content Website Workflow
We build content websites from the content outwards. We start with what you publish and how often, design the templates around it and finish only when your editors can publish a complete article on their own.
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Content Model
Content types, fields and relations defined with your team.
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Structure
Navigation, categories and URLs planned for growth.
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Templates
Article, archive and overview templates designed.
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Build
Post types, fields and blocks developed on staging.
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Migration
Existing content moved over, old URLs redirected.
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Editor Training
Your team publishes its first article on the new site.
Collaboration
Built around your editorial routine
Before we build anything, we sit down with the people who publish. How do drafts move? Who approves them? What gets updated often? The answers shape the fields, roles and templates — so the site supports the routine your team already has instead of forcing a new one.
- Workshop with your editors
- Roles and approvals mapped
- Guides written for your team