About the service
Content that sounds local in every language
A word-for-word translation is easy to spot — and easy to distrust. We translate and localise websites, product texts and campaigns for new markets, with native review, a shared glossary and Swiss conventions where they apply, then adapt keywords and metadata so each language version can be found.
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Glossary
Your terms, used consistently
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Translation
Meaning over word order
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Native review
Checked by native speakers
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SEO per language
Keywords people search locally
The idea
Translation is not localisation
A translation carries the words across. Localisation carries the meaning: the right currency and date format, the terms your market actually uses, examples that make sense locally.
In Switzerland alone, German-, French- and Italian-speaking readers expect different things. Good localisation respects that.
Business value
New markets, same trust
Customers prefer to buy in their own language and from companies that understand their market. Careful localisation removes the small errors that cost credibility and makes each language version a real entry point — in search as well as on the page.
When localisation is needed
- You are entering a new language region
- Machine translations sound stiff or wrong
- Your language versions are out of sync
- Foreign-language pages bring no visitors
What you will get
- A glossary of your key terms per language
- Translated texts with native review
- Keywords and metadata adapted per market
- Language versions published and linked
Benefits
Why translation and localisation with RankExperts
We combine language work with SEO and multilingual WordPress, so your translations are not only correct but also optimised for search and properly set up on your site.
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Updates stay in sync
When the original changes, we flag the affected pages in every language, so no version falls behind.
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AI where it helps
AI tools may speed up first drafts, but the final wording always comes from people who know the language.
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Swiss nuances
Swiss German spelling, local terms and the expectations of French- and Italian-speaking Switzerland are part of the brief.
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Set up in WordPress
Polylang, hreflang and translated URLs are configured by the developers in our group, so each language works like its own site.
Principles
Localisation Principles That Drive Results
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Sense, Not Syntax
We translate what a sentence means and does, not just what it says. Idioms, examples and humour are adapted, not copied.
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Native Ears Decide
Every language version is read by a native speaker who checks whether it sounds natural to people in that market.
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One Glossary, Every Channel
Website, store, posts and documents use the same approved terms, so customers meet one consistent voice in their language.
Translation isn’t the finish line
We don’t just translate pages. We set up the languages.
Translation comes as one package with multilingual WordPress — the team that localises your content also configures Polylang, language switchers and hreflang, so every version is published correctly.
Part one
Localisation
Texts adapted to the language, conventions and search habits of each market.
- Glossary and style notes per language
- Translation followed by native review
- Keywords researched in each language
Part two
Multilingual WordPress
Each language set up as a full version of your site with Polylang.
- Pages, menus and products linked across DE, FR, IT and EN
- Translated URLs and hreflang tags
- A language switcher that keeps visitors on the same page
Process
Our Localisation Workflow
Localisation needs order, especially when several languages run in parallel. We fix scope and glossary first, translate and review in clear rounds, adapt SEO per market and publish only when every version is complete.
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Scope
Pages, languages and markets, with agreed priorities.
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Glossary
Key terms and style rules fixed for each language.
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Translation
Content translated for meaning, tone and local context.
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Native Review
A native speaker checks style, terms and local fit.
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SEO Adaptation
Keywords, titles and descriptions adapted per market.
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Publishing
Language versions live, linked and checked.
Collaboration
Your experts stay part of the review
Your colleagues in each market know the product and the customers best. We share the glossary with them, collect their comments in one place and turn every decision into a rule, so later translations get it right from the start.
- A shared glossary for every language
- Comments from local colleagues
- Decisions turned into rules